Business and Legal Forms for Industrial Designers

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As of the s, the German company Braun, along with Dieter Rams, applied to products the Bauhaus principles of the earlier years of the 20th century, such as 'form follows function'. Although industrial design was commonly incorporated into industry by the end of the nineteenth century, the profession of the industrial designer was still rather ill-defined, meaning that the activities of artists, architects, craftsmen, inventors, engineers, technicians and other personnel of larger companies were all labelled as industrial design.

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It is concerned with improving usability. Satisfying the user needs and offering him options is a main concern of Industrial Design.

Table of contents for Business and legal forms for industrial designers

Thus utilitarian and ergonomic requirements are taken into account from the beginning. Industrial Design is concerned with 'formal properties' of products. Making the product 'aesthetically pleasing' and satisfying the psychological needs of the user, is a core function of Industrial Design. Need to exploit the variety of materials, finishes and processes to achieve desired formal properties makes the Industrial Designer a specialist in this respect.

Industrial Design is a creative activity.

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To be effective, Industrial Design has to be innovative. This is the component that gives the product a competitive edge and brings profits to the manufacturer. Innovative use of technologies, mechanisms, materials and finishes can improve the product quality to a great extent. Industrial Design is concerned with the marketability of a product.

Industrial Design acts as a link between Marketing and Manufacture, helping in product planning and product strategy formulation. It can play a significant role in using technologies to bring out products most effectively in the market. This component of Industrial Design is most significant for 'product success' in internal and export markets. Source: IDC, 2. An industrial designer is the person who provides the creativity and vision that often take the ideas or concepts of an inventor or engineer and turn it into a marketable product. His job is to analyse an idea and create an item or product that is consumer-friendly and fills a need.

The need may be real or one created by clever advertising and promotion. Since new products and innovations are introduced every day, and in almost every facet of consumer goods from cooking utensils to automobiles, good industrial designers are almost always in demand.

The niche in which they find success often depends on related personal interests, associated job skills or current career opportunities. No matter what industry an industrial designer chooses, he is usually required to closely work with clients on a regular basis. The goals and concepts frequently evolve as the designer and client work together.

A customary first step in the process is for the industrial designer to present a concept to the client based on the needs and wants expressed by the client at the initial meeting. This concept may be a computer generated image, a three dimensional model or a drawing. The client and designer normally discuss the pros and cons of the presentation and decide what modifications are necessary. The next step is normally product testing. This phase may include putting the prototype through internal experiments to check its functionality, iron out design problems or incorporate improvements. Consumer testing or focus groups are also commonly used to get feedback on the product features and usability.

More atypical industrial design jobs include revamping an item already on the market to enhance its features or add new facets to increase its consumer appeal. Some in this profession design industrial machinery. Other industrial designers sometimes create product packaging or develop trademark symbols for new product lines. Regardless of the path an industrial designer takes, his creativity is his greatest asset.

He is also customarily required to be proficient in computer aided design concepts and applications. Excellent communication skills are required for him to effectively exchange ideas with clients. Industrial designers work with many other disciplines which are often closely connected to the product development process. On the research side, for example, designers might employ people with qualifications in ethnographic research, ergonomics, semiotics or even psychology to inform their design processes.

Materials and technology specialists also play a crucial part in product development, particular in innovation. Opportunities of work for industrial designers can be found in the fields of Graphic design, Brand design, Packaging design, Product design, Furniture design, Interior design, Fashion and textile design, Interaction design, Web design, Transport Design, Service design, Retail design, Building design etc.

The concept embraces the creation of functional designs that are also aesthetically satisfying. It deals with the making of prototype design for the industry for subsequent large scale production. This concept has determined the development of curriculum that could make the objectives of the Programme achievable. However, the objectives could not be absolutely realized without the participatory efforts of other stake holders in the field of Industrial Design.

Industrial Design Rights Law and Legal Definition

The government, practicing professionals, as well as consumers of Industrial design products are key factors in shaping Industrial design educational Programme. Thus we talk of design in Architecture, Engineering, Craft, Textiles etc all of which deal with 'hardware'. We also see the word used in areas dealing essentially with software like Computer aided design, System design, 'Information design' and Fashion design. In each of these fields, we see a close link between 'Art' dealing with the psychological world of man 'Craft, technology and science' dealing with material world of man.

In all these areas of design we can see common traits: To start with design is always associated with a creative act.

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It involves optimization or judgments after examining several alternatives. Design is done in response to a challenge, a problem, or a set of requirements. The final act of design is communicated to others through sketches, drawings, formulae, computer programmers or models. The knowledge and skill in each area are necessary to 'design' in that area.

Designing is thus a process of seeking a match between a set of requirements and ways of meeting them. Design is most effective when it is 'creative' or unusual and surprising.

Industrial Design is recognized primarily for the value oriented benefits it offers to people. Design ensures that the new products are more efficient, usable, convenient and safe to use and meet the constraints of the environment. IDC, The full potential and development of Industrial design in Nigeria can however be influenced in the following ways: i. Formulation and Implementation of Specialized Government Policies.

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These policies should encourage the setting-up of industries by local and foreign investors and at the same time enforce strict compliance with the law prohibiting the people from importing products manufactured locally. There is the need for proper collaboration of governmental ministries or agencies with Universities of Technology for the development and improvement of locally manufactured products through proper Industrial Design and engineering education. It will also proffer aesthetical solutions to physically less appealing products.

The Universities of Technology in the country should be admonished to bring their inventions to the Ministry of Science and Technology for inspection, patenting and production if such products are approved. Plate 2: Picture showing a locally fabricated car and another manufactured at a car assembling plant iii.


Government should encourage local manufacturers to make use of locally gotten raw materials within the country in the course of their respective production. This can be done by reducing tariffs on exploration and exploitation of local raw materials or by increasing tariffs on the importation of raw materials from outside the country. This will boost the extractive industries in Nigeria by creating jobs for the teeming Nigerian youths and at the same time serve as source of revenue to the government. And overall, there will be an improvement in the Nigerian economy. Raising Public Awareness.

Korea, Japan, China if the people of the country can embrace and purchase locally produced materials or products. This will go a long way in encouraging the local manufacturers to invest more in the economy of such countries because they believe that their people will embrace their locally produced goods and services. Plate 4: Picture showing locally manufactured shoes displayed in a showroom In this regard, Industrial Designers have an important role to play as they stand in the center stage of product design using local resources available to them in Nigeria.

If there can be proper dissemination and advertisement of quality products coming from the coffers of our local designers, then the public can be encouraged to purchase such products. The E. Hence, under E. This was made clear in a recent British case concerning a registered E. In Jimmy Choo Ltd. Towerstone Ltd. The English High Court of Justice granted summary judgment for Jimmy Choo, finding that the differences cited by Towerstone between its bags and the Jimmy Choo bag were insignificant.

Because the minor differences between Towerstone's bag and the Ramona did not influence the impression given by the bag as a whole, the court found that Towerstone's bag was identical to the Choo design. This opinion suggests that registered and unregistered design rights protect against identical or virtually identical copies of a design, that is, the type of copies made by a counterfeiter or knockoff artist.

To the contrary, the Senate bill would proscribe as infringing closely and substantially similar work, even where changes are made to the color or patterns used. Registered design rights. This means there is no need to provide evidence of copying. The registration protects against even independent creation of the same design. In this respect, the disadvantages of registered designs for fashion are somewhat similar to the disadvantages in the United States of design patents for fashion design, namely time and expense.

European registered designs are still somewhat preferable to U. Unregistered design rights. The real innovation of the European design right is that a design no longer needs to be registered to receive protection.

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The three years of protection runs from the date the design was first made public within the European Union, 1 and copying must be proven to bring suit for infringement. Of course, where fashion designs are protected by unregistered design rights, there is no simple way to measure how much this protection is used because, unlike registered designs, there is no registry to check. The main way to assess how widespread the use of unregistered design rights is would be to look at litigation, and there has been little litigation in Europe concerning unregistered designs for clothing or fashion accessories.

An unregistered design right provides the same term of protection as both Design Bills, but the European protection is still more limited than that in the proposed U. Only the Senate bill provides for no registration requirement, similar to the European unregistered design right. Evidence of copying is required for a claim pursuant to the unregistered design right, as well as for a claim under the Senate bill, but the definition of infringement in the E. As applied by the courts, the infringing design must be a very close copy. Thus, this protection may be useful against knockoffs, but designers who take their inspiration closely from an earlier design should be able to avoid being sued.